With esports gaining mainstream attention, leagues are beginning to take prominence as players within that vertical. One such esports league is Speedrunners League. The company is on the verge of launching a new competitive platform where speedrunners are able to take part in drafts and participate in national tournament brackets with larger sponsors.
Coming to Ukuza, Speedrunners League needed a brand identity that fit within the esports realm and that also communicated the power of the brand. Taking influence from edgy brands and gaming, we crafted a logo that signified the higher rank of competing within the Speedrunners League. The logo also incorporated the SRL initials.
Speedrunners League will now be launching with a brand identity that fits within their aesthetic, communicates the brand strength, and becomes a beacon for gamers and competitors alike.